Blue Bell, PA – Aug 15, 2025 – E-SoftSys, a total technology solutions provider serving the Flea Markets/ Swap Meets/ Farmers Markets industry, today announced the successful migration of United Flea Market’s (UFM) entire portfolio of 15 flea markets from their legacy customized version of Booth Tracker Software - to the advanced Booth Tracker Cloud platform. This comprehensive transition includes several key enhancements designed to optimize UFM operations and drive greater efficiency.
UFM, a prominent operator of flea markets across the region, has been a long-standing client of E-SoftSys, utilizing a bespoke version of their Booth Tracker software tailored to their unique needs. The move to Booth Tracker Cloud represents a strategic upgrade, leveraging the latest advancements in cloud technology to deliver enhanced scalability, security, and accessibility.
“We are thrilled to complete this migration to Booth Tracker Cloud, which marks a significant milestone in our digital transformation journey,” said Mr. Lincoln Hoffman, CEO of UFM. “The legacy system served us well for many years, but the capabilities and flexibility of Booth Tracker Cloud are exactly what we need to support our continued growth and deliver an even better experience for our vendors and customers. The enhancements included in this new version are truly game-changing for our daily operations.”
The Booth Tracker Cloud platform provides UFM with a suite of new features and improvements, streamlining everything from vendor management and space allocation to payment processing and reporting. These enhancements are expected to significantly reduce manual processes, improve data accuracy, and provide real-time insights into market performance.
“Our partnership with E-SoftSys has been instrumental in our operational success, and this move to the Booth Tracker Cloud is a testament to their commitment to evolving with our needs,” added Ms. Lisa Povich, VP of IT at UFM. “The migration process was seamless, thanks to the expertise of the Booth Tracker team backed by their 25 years of being a vendor in the flea market industry. We are already seeing the benefits of the new cloud platform in terms of performance and user experience.”
Kat Shenoy, CEO of E-SoftSys, emphasized the strength of the partnership between the two companies: “We are proud of our long-standing relationship with UFM and delighted to see them harness the full power of Booth Tracker Cloud. This migration underscores our commitment to delivering innovative, tailored solutions that drive measurable value for our clients.”
With Booth Tracker Cloud in place, UFM is well-positioned to adapt quickly to market demands, enhance customer satisfaction, and maintain its leadership in the flea market industry.